Information for Advertising Agencies

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Tips for Marketing with Vanity 800 Numbers

Use a vanity 800 number to identify your client with a product or service

Many clients initially ask that their name or company name be incorporated into their vanity 800 number – 1-800-SMITH-TAXI, for example, or 1-800-NATIONAL. However, using a product or service category – 1-800-NEXT-TAXI or 1-800-CAR-RENT, for example – may get your client just as much recognition, and far more calls from prospects who are likely to remember the general before the specific.

Use a vanity 800 number to lead the caller to a purchase decision

A prospect who picks up the phone to dial 1-800-NEW-HOME or 1-800-NEXT-CAR has already made some level of commitment to the purchase decision. Vanity 800 numbers that incorporate words like NEW or NEXT help provide callers with positive reinforcement.

Feature your client’s vanity 800 number prominently in every campaign

Every bit as important in branding as a strong logo or a memorable tag line, a vanity 800 number can come to represent your client’s product, company or service to the public. The longer and more often the number is used, the stronger the association becomes, so advise your clients to view a vanity 800 number as an investment whose value will only increase over time.

Devise strategies for handling incoming vanity 800 calls

Once you’ve convinced your client of the value of using a vanity 800 number, make sure the incoming calls will be handled properly. Review call answering habits. "Welcome to the Hunter Customer Satisfaction Hot Line," goes a lot farther than "Hunter. How may I direct your call?" Suggest additional training of phone personnel if necessary.

Track your results

Your client’s vanity 800 number is only as valuable as the results it brings in. You can manage this process, or you can show your client how easy it is to track responses in real time with 800response’s comprehensive online reports. Armed with the crucial information, you can take a proactive stand on your client’s behalf, fine-tuning campaigns and pinpointing which media offer the best return on advertising dollars spent.