800response Infoline: September 2009

    Are You Focusing on Accountability?

Use Call Tracking to Monitor Every Dollar Spent

Some words from an advertising industry expert, published in a recent AdvertisingAge article...

"This current economy has stimulated a new marketing consciousness," said Laurence Boschetto, president-CEO, DraftFCB. "Clients are saying they want accountability for every dollar they spend, and they want cause and effect. Clients will continue to rally behind ideas that build business, and we as an industry have to accept that things will never revert back to the pre-recession mind-set that wasn't totally focused on accountability."

Call tracking reports, available with toll-free vanity 800 numbers, will help you monitor and measure your (or your clients') ad campaign effectiveness, and even let you narrow in on the exact media outlets and buys that are most effective at generating leads from campaigns. Use the call tracking details to demonstrate cause and effect, and boost confidence in the campaigns you execute.

This critical information will steer you in the right direction to fine-tuning campaigns to make sure you're getting the best return on investment (ROI) for every dollar spent on advertising.

To track advertising effectiveness, and report on accountability of advertising campaigns, read our recent blog post on Cost-per-Lead.

    Customer Spotlight: 1-800-NEW-DEAL

“With a vanity 800 number and real-time tracking, we can immediately look at the source of incoming calls after a campaign launches, and tie each response back to a specific media buy.”

-- Scott Aronstein, President

Read more Case Studies to learn how customers and advertising agencies are building brands and improving lead generation with Custom 800 numbers.

    We Measure Our Success by Your Results...

800response works with you to help attract new customers, add value to existing marketing campaigns, and improve the overall impact your advertising has in the marketplace.

Our Custom 800 numbers are a proven way to help you sell more goods and services, and measure the effectiveness of your advertising.

We invite you to explore our success stories to learn more about the power of Custom 800 numbers.

Contact us or call us today at 1-800-NEW-SALES to learn more about the benefits of using a vanity 800 number in your clients' advertising campaigns.