800response Infoline: July 2009

    Cash for Clunkers Toll-free Vanity Numbers Available...

By now, you've probably heard about the Cash for Clunkers bill that was signed by the President.

The bill, officially known as CARS, (Consumer Assistance to Recycle and Save or Car Allowance Rebate System) provides $1 billion worth of vouchers to Americans who trade in their eligible car for a newer, more fuel-efficient model.

If you have an auto client, and they're going to advertise and promote the Cash for Clunkers program, they need a toll-free vanity 800 number like:

888-NO-GUZZLERS
888-98-CLUNKERS
888-99-CLUNKERS

Search for availability of these numbers in your client's markets using the online vanity 800 number directory search program.  Call an Account Manager today at 1-800-NEW-SALE and they'll give you the run-down on how it works!

    Customer Spotlight: 1-800-NEW-DREAM

“I like to use vanity 800 numbers because they work. Our clients’ campaigns generate more calls as a result of using a phone number that people will easily recall.”

-- Glenn Anderson, Vice President of ViaMark Advertising.

Read more Case Studies to learn how customers and advertising agencies are building brands and improving lead generation with Custom 800 numbers.

    New Study from Ad-ology

According to a new Ad-ology Research study, "Advertising's Impact in a Soft Economy," more than 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling. Conversely, a vast majority perceives businesses that continue to advertise as being competitive or committed to doing business.

C. Lee Smith, president and CEO of Ad-ology Research, says "It is critical to advertise in the current economic climate, to maintain long-term positive consumer perception of your brand...advertising assures consumers of a business' reliability... "

Other key findings include:

TV, newspaper, and direct mail top local media from which consumers saw/heard an ad within the last 30 days that led them to take action.

A ‘deeply discounted price' was the number-one factor that would make consumers more likely to purchase a big-ticket item (+$1,000).

Communicate to your customers and prospects that your business is reliable. Maintain your advertising campaigns!

Read more of the research findings at http://www.marketinginsightstoday.com/archives/1223. And, get more information and research data on advertising with toll-free vanity 800 numbers.