Your Toll-free Prefix DOES Matter!
Engine Ready, a search marketing company, recently created a test to determine if the use of various toll-free prefixes (800, 888, etc) produced different conversion rates, measuring the impact of those different prefixes on call-in conversions and online conversions.
Some good insights can be drawn from the study; namely, that the use of a true 800 prefix in advertising does matter.
The sample included 18,100 visits to one lead generation site. All visits were from paid search ads in Google and resulted in 2,614 combined call-in and online conversions. The visits were split evenly among four distinct landing pages, each page displaying a different toll-free number. Other than the different phone numbers, the landing pages were identical.
Results from the study conclude that the highest conversion rate corresponded to the 800 prefix (the oldest), and the lowest conversion rate corresponded to the 866 prefix (the newest).Thus, the age of the prefix appears to directly impact the call-in conversion rate.
Contact us today for more information and research statistics on using "true 800" numbers and true vanity 800 numbers in your advertising campaigns!
1-800-NEW-SALES
800sales@800response.com
800response.com
A write up of the 800 prefix and SEM study is available at EngineReady.com.
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Your Toll-free Prefix Does Matter!
