Vanity Numbers Are Popular Worldwide!
Not only are toll-free vanity numbers used by thousands of businesses in North America, but they're also popular with businesses in other parts of the world, such as in Australia and the U.K. The only difference is they're called "phone names!"
One business in Australia used a 1-300 phone name (their equivalent of 1-800 vanity numbers) in a radio advertising test. The study shows that phone names have higher recall rates with Australian consumers, improve advertising response, AND reduce the costs of lead generation.
- 300% Increase in Response Rates
- 66% Reduction in Cost of Lead Generation
And, read another case of business success with a phone name -
http://www.articlesbase.com/communication-articles/forget-the-number-just-remember-the-name-669527.html
More stats from our Australian counterpart:
1. Higher recall of phone names vs. phone numbers
* Research conducted by D&M Research in May 2008 indicated that across a variety of advertising media (TV, radio, print, and outdoor) the recall of a phone name is, on average, 450% greater than the recall of a numeric phone number.
2. Unaided recall of phone names vs. phone numbers
* In May 2008, Roy Morgan research tested the unaided recall of a selection of national advertisers’ phone names and phone numbers. On average, recall of the advertisers’ phone names was 850% greater than the recall of their phone numbers.
The statistics support that vanity 800 numbers (or phone names if you're in Australia) improve a business' ability to make the most of their advertising budgets, reduce the cost-per-lead, and stick in the minds of consumers!
|
Vanity Numbers are Popular Worldwide
