800response Infoline: January 2009

    The Research Results Are In!

In late Q4 2008, we worked with an independent market research firm to examine consumer recall rates of URLs and vanity 800 numbers. Here are the key findings:

45% Higher Recall Rate of Toll-free Vanity 800 Numbers over URLs
After viewing and listening to sample ads, consumers have significantly higher recall of toll-free vanity 800 numbers versus Web addresses.

As Many as 40% Cite “Research the Competition” as their First Steps Once Online!
An examination of multiple industries reveals that 17 - 40% of consumers will research the competition as their first step once they move on from an advertiser's Web site. 

Of those who visit the Web, less than 10% would communicate with the advertiser as their first step.

Advertisers Should Provide Both a URL and a Vanity 800 Number 
Based on recall rates and online research behaviors, it is essential for advertisers to include a vanity phone number in addition to their URL in their advertising campaigns for optimal lead generation.

Get a PDF of the study results here!

    Bull's-Eye Awards - Agency Winners!

Congratulations to three agency partners and their clients for winning 1st Place in the Bull’s-Eye Ad Awards!

The Sumner Group: The Sumner Group submitted multiple ads into the Best Use of a Custom 800 Number in Print Advertising category on behalf of their client, Ted A. Greve & Associates. The print campaign featured 800-MY-DR-TED prominently and consistently throughout all print materials, including display ads, Yellow Page^TM ads, and direct mail campaigns.

Direct Response Products: DRP takes 1st place in the Best Use of a Custom 800 Number in Radio Advertising with a clever radio spot for their client, Just Right Auto Sales. The radio ad mentions 800-NEW-RIDE three times, and at the most critical points of the ad — the beginning, middle, and end!

Direct Impact Group: This agency developed an award-winning ad for the Best Use of a Custom 800 Number in Television Advertising. Their client, True North Home Systems, submitted a TV ad featuring 800-GET-WINDOWS, which was displayed on the screen throughout the commercial, and the voice-over stated the number clearly several times.

And, we give a shout-out to the agencies whose client ads came in 2nd and 3rd in the six categories, including:

MAN Marketing / Carol Stream, IL
CBC Ads / Biddeford, ME
Clear Channel Outdoor / Las Vegas, NV
LAMAR / Lancaster, CA

All entries are posted on our site!

    Hundreds of Numbers in Dozens of Industries

We have the widest selection of toll-free vanity 800 numbers available. Search our toll-free vanity 800 directory today to find the perfect number for your business, or call 1-800-NEW-SALES for a quote.

We have the highest quality inventory of true "800" numbers available for your business!