Home Delivery Company Provides Convenience For Their Customers With Vanity 800 Number

1-800-NEW-MILK

Background: Family dairy farm has 60 independent drivers delivering milk and other products to over 40,000 families and businesses per week in the Puget Sound region.

Client: Nolan Lockwood, Director of Sales & Marketing • Western WA

Challenge: Provide customers with an easy response mechanism to contact the company and place inquiries for service over the phone.

Strategy: Use convenient and easy to remember Custom 800 phone number, 800-NEW-MILK, on moving billboards to generate more calls and sales.

Results: “We are in the convenience and service industry. In keeping with the ease of home delivery our customers have come to expect from us, I knew we also had to provide existing and new customers with a convenient and easy method of contacting us,” says Nolan Lockwood, Director of Sales & Marketing for the dairy farm.

“We’ve had a numeric toll-free number in our advertising for many years, but it was too hard for people to remember.” Lockwood researched response mechanisms and realized that an easy to remember phone number, that is also trackable, would increase his calls and sales if he featured it in advertising. He contacted 800response in October of 2003 and activated 1-800-NEW-MILK.

The dairy farm has 60 delivery trucks that serve as moving billboards for their products and service. “Since providing our drivers with decals featuring 1-800-NEW-MILK to place on their trucks, they have seen an increase in inquiries and sales. The vanity number makes it easier for our customers to remember when they need to contact us and place an order,” Lockwood says. The dairy farm also produces door hangers with 1-800-NEW-MILK for their drivers to leave with potential customers along their routes.

The home delivery business now receives over 200 calls per week. Sales for the business are growing, as is their brand recognition within the marketplace. Based on his experience with 1-800-NEW-MILK, Lockwood recommends using a Custom 800 number to businesses who aim to make convenience and ease a part of their customers’ lives. “800response is accommodating to our needs, and their data reports are easy to access, use and are informative.”