Calls to Toll-free Custom 800 Number Increase 70% Every Month

1-800-NEW-GLASS

Background: The glass business is one where the sales potential lives in the future, meaning no one plans for glass breakage. So having a phone number that is easy for consumers to remember helps overcome the initial sales hurdle.

Client Profile: East Coast glass replacement and repair company.

Challenge: The glass company was using a local numeric phone number on their company materials. The owner realized that the business needed a more memorable phone number so consumers could quickly recall his company and schedule appointments.

Strategy: Working with an experienced vanity toll-free expert, the company owner activated:

• 1-800-NEW-GLASS with toll-free minutes package
• Real-time Online Call Tracking and Call Recording
• Sophisticated Interactive Voice Response system

He features 1-800-NEW-GLASS on the company’s vehicles and on all marketing materials, from business cards to invoices as well as on the company’s Web site.

Results: The glass company is experiencing a continual 70 to 80% increase in calls to 1-800-NEW-GLASS month-after-month. “The number of calls coming into our business through the vanity 800 number is going up every month,” according to the owner.

The company owner is an active member in the Chamber of Commerce, and belongs to the HPCA trade organization for contractors. “Having the
1-800-NEW-GLASS number is helping me brand our business and generate more awareness among the business community for our commercial division, and our marketing materials that feature the vanity number keep us top-of-mind with consumers,” he says.

The company owner refers to several real-time tracking reports to monitor the business coming into the toll-free vanity 800 number. “By accessing the Call Tracking reports, I have noticed that most of the calls coming into
1-800-NEW-GLASS are longer than two minutes,” he says. “That is a good indication that those calls are converting to appointments.”

Along with the call tracking reports, the owner of the glass company uses call recording to monitor the business’ conversations with callers. He shares, “I am excited to review the recordings and use the call content to develop call scripts for our call handlers. I work with them to overcome any objections and fine-tune their closing skills.”

According to the owner, “Our average daily telephone conversion is 46%.” By continuing to increase monthly call volumes, plus the company’s strong conversion rates, indicates that the glass replacement and repair company is
off to a great start.