"800-NEW-SUNROOM" Shines for Sunroom & Windows Dealer and Increases Ad Response Rates

1-800-NEW-SUNROOM, 1-800-GET-WINDOWS

Background: This home improvement corporation relies on incoming calls to schedule appointments for their sunrooms and replacement windows. The company was revamping their marketing materials and looking for a clever direct response tool.

The company’s President attended a national dealer meeting where he learned about Custom 800 numbers and accompanying tracking reports.

Immediately after the meeting he activated two Custom 800 numbers;
800-NEW-SUNROOM and 800-GET-WINDOWS.

Client: Tod Colbert, President • West MI

Challenge: Increase effectiveness of marketing materials to generate more incoming leads.

Strategy: Use an easily recognizable direct response tool in all marketing materials.

Results: Today, Colbert reports that incoming call volume has “definitely increased overall – nearly doubled” since replacing their local number with branded Custom 800 numbers.

Colbert uses a variety of media to promote his products; television, outdoor, direct mail and soon will be adding radio to the mix. The company has seen tremendous results with their television and outdoor ads.

“Typically our yard and vehicle signs did not generate much response, if any, when they displayed our local number.” By replacing the local number with a memorable Custom 800 number they started receiving more calls from these outdoor ads. “We now see a regular stream of calls coming from our yard and truck signs,” says Colbert. This is true for both the window and sunroom products.

“Having 800-NEW-SUNROOM was also very useful for our television advertising,” he goes on to say. “The number generates immediate response after a commercial airs, and the tracking reports give us insightful data to measure time slots that pull versus ones that do not.” Colbert explains that they use the response analytics to adjust their advertising mix depending on response.

He concludes by saying, “The volume of calls coming in on 800-NEW-SUNROOM and 800-GET-WINDOWS more than justifies the costs. I recommend other dealers activate a Custom 800 number to use in their advertising.”