Vanity 800 Number Sends Call Volume Sky-High
for Massachusetts Roofing Contractor
1-800-NEW-ROOF
Background: Third generation roofing company
has over 60 years of family experience. They
are a certified GAF Master Elite roofing contractor – an
honor held by only 2% of all roofing contractors.
Client: Tami Marcus, Office Manager • Western
MA
Challenge: Make the roofing contractor stand out
in a highly competitive market and drive customers to the phone.
Strategy: The company began using 1-800-NEW-ROOF.
Results: “We ramped up from 17 calls per month
to a peak of 766 calls per month, with average calls per month
at 389,” reports Office Manager Tami Marcus.
She goes on to explain that the phone plays a crucial role in the
company’s business and that their vanity 800 number has made
an incredible difference in call volume and customer recall. “Phone
calls are very important,” says Marcus, “When we answer
the phones, we answer ‘1-800-NEW-ROOF,’ and we use a vanity
number in all our advertising so that customers will remember the number
to call. We have some walk-ins and a few customers contact us via our
Web site (www.1800newroof.net), but most of our business is call-ins.”
Like many businesses that choose a vanity 800 number, we chose to
incorporate the number into all facets of marketing and advertising.
As Marcus pointed out earlier, phones are answered using 1-800-NEW-ROOF
and the company has adopted their vanity 800 number for use as a Web
address as well.
Marcus says their 800 vanity number “works great” in
all types of advertising, explaining, “We use it consistently,
whether TV, radio, newspaper, Yellow Pages, flyers, coupons or on our
trucks. The owner has been on HGTV® and the sports channel as
well, and 1-800-NEW-ROOF is always mentioned. We’ve done a radio
jingle with the number in it, too.”
For the roofing company the responses prove that using a vanity 800
number have paid off. Marcus comments that there has definitely been
a sales increase due to the number, and according to the company owner,
1-800-NEW-ROOF has “probably doubled” their sales.
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