Bath Remodeling Company Shared Success of Vanity 800 Number with Fellow Franchises

1-800-NEW-BATH

Background: A bath remodeling franchisee offers one-day installation of custom-made bathtubs that go over existing tubs.

Client: Robert Glassberg, Owner • North East IL

Challenge: Improve ad response rates from campaigns testing outdoor billboard and bench ads, and local movie-theater advertising.

Strategy: Switch from a numeric 800 number to 1-800-NEW-BATH, and begin using it in existing campaigns.

Results: Call volume soared – owner Robert Glassberg saw a 200 percent jump in ad response. Glassberg explains, “The 1-800-NEW-BATH number is more memorable; the amount of calls we are getting is incredible compared to our old number, where we got next to no response.” So incredible that Glassberg decided to share the leads with competitors. He explains, “We had more business than we could handle, and if others use the number, then we can save on advertising.”

Glassberg has enlisted other franchises in neighboring areas to begin using the number. Incoming calls are distributed seamlessly to the different franchises based on geography. The different franchises then work out deals to share advertising costs.

Glassberg uses the online call tracking reports for targeting as well as staffing. “We’ve been able to get a better idea of what demographics we are attracting,” he says. “We can also see who has called and when our heaviest times are so we can schedule people to be in the showrooms at those times.”