Custom 800 Number Increases Leads and Revenue by 100% For Home Mortgage Branch

1-800-NEW-HOME

Background: Mortgage broker has 150 employees in the Mid-West. A South Dakota office was receiving one loan application every other day on average.

Client: Cody Belitz, Field Asst. Vice President • Eastern SD

Challenge: Increase response rates from radio advertising, the number of applications processed per month and recognition for the business within the local community.

Strategy: Use an unforgettable Custom number, 1-800-NEW-HOME, in radio ads and direct mail pieces.

Results: The South Dakota office was processing approximately fifteen loan applications each month. After activating 1-800-NEW-HOME the number of processed loan applications increased by 100%, as well as the revenue. The office is now processing at least one loan application per day, and approximately thirty applications per month.

“The Custom 800 number has far exceeded our original goals. I have seen the number of loan applications we process on a daily basis double since we started advertising 1-800-NEW-HOME,” says Cody Belitz, a Field Asst. Vice President with the mortgage company.

Using a Custom 800 number to generate more leads enables Belitz to remain in his office during the day to connect with potential home buyers who call 1-800-NEW-HOME, and process loan applications. “Advertising 1-800-NEW-HOME is much more cost effective for my business compared to buying leads or implementing a telemarketing campaign. I can be in my office responding to incoming calls and processing loan applications rather than traveling to appointments,” says Belitz.

Belitz has recommended using a Custom 800 number to other company Loan Originators based on the results he has seen since using 1-800-NEW-HOME in his advertising. He works with his advertising agency to place the Custom 800 number in radio, direct mail and open house flyers. By monitoring the detailed tracking reports every few days, Belitz and the agency are able to determine the effectiveness of each component of their advertising campaign and make adjustments to the media plan when they need to.