Suzuki Dealership Receives Over 5,000 Calls in First
Six Weeks of Using Vanity 800 Number
1-800-NEW-RIDE
Background: Auto dealership opened in the Dallas market
in November 2004. The owner wanted to have an easy-to-remember 800 number
to feature in his advertising campaign and contacted 800response.
Client: Tom Georgalis, Owner • Eastern TX
Challenge: Starting a new dealership in a large
market is tough. The owner of the dealership knew the best way to generate
awareness for a lesser known car manufacturer was to advertise aggressively
and get calls coming into the dealership.
Strategy: Use 1-800-NEW-RIDE in
a catchy jingle in radio commercials and television infomercials.
Results: The dealership launched their advertising
campaign featuring the 1-800-NEW-RIDE jingle – written by the
owner himself, Tom Georgalis. Georgalis explains, “I really like
the way 1-800-NEW-RIDE sounds in our jingle.” And so do the customers
- within six weeks the dealership received over 5,500 calls,
with an all time high of over 800 calls in a single day.
Using a traditional 800 toll-free number in the advertising campaign was important
for Georgalis. “I grew up knowing that an 800 number means “toll-free.” And
I knew potential customers in our target demographic of 30-45 years old would
also instantly recognize the 800 exchange as toll-free.” Georgalis compares
800 numbers to the newer toll-free exchanges like 866, 877 and 888. “These
newer toll-free exchanges do not immediately register as toll-free in consumers’ minds.
I want my customers to trust that when they call 1-800-NEW-RIDE, the call will
be free and it is a legitimate business.”
Georgalis is an avid user of the Call Tracking reports and Call Recording services.
“I use the real-time reports and recordings as an additional way to manage
the dealership. We track missed calls, and calls that receive a busy signal.
We can call them back that same day because the reports show detail of who called
and from what phone number. I can also instantly analyze our sales effectiveness
after a phone call by listening to the recordings. With 1-800-NEW-RIDE, we can
provide top notch customer service, and turn those calls into sales.”
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