Vanity 800 Number Brings Dealer 40% More Leads Than Numeric Phone Number

1-800-NEW-CADDY^®

Background: Cadillac dealership spends tens of thousands of dollars across multiple advertising campaigns each month, resulting in nearly 300 incoming calls every 30 days.

Client: Wayne Massey, General Manager • Northeastern TX

Challenge: Strengthen the dealerships’ brand and bring in more leads.

Strategy: Obtain a memorable phone number that brands the dealership.

Results: Using 1-800-NEW-CADDY^® in all of the dealerships’ advertising has proven that a memorable direct-response tool generates more incoming calls. In fact, the Cadillac dealership averages 40% more calls now that they use their vanity 800 number in place of a numeric phone number.

Wayne Massey, General Manager of the dealership explains, “Our outdoor campaign includes two billboards with each featuring 1-800-NEW-CADDY^®. The billboards generate about 15% of our total incoming calls.”

“A numeric phone number just does not produce as many calls. People cannot remember a long string of digits in the time they are able to view the billboards.”

Massey activated 1-800-NEW-CADDY^® to generate more calls from his advertising. “By featuring one easy-to-remember phone number in all of our ads – making it a constant message – I know that people will not even have to think when they are looking for our services. They will remember our vanity number and call us before they call the competition.”

Having been at the helm of the dealership for seventeen years, Wayne knows what media outlets his customers are tuned in to. “Each department manager listens to the call recordings on a daily basis. Through the conversations we have with callers and customers we know what ad campaign they are responding to.”

Wayne sees the bigger picture. By using their vanity 800 number in radio, newspaper, and direct mail campaigns, Wayne knows that 1-800-NEW-CADDY^® will drive more calls to his dealership. And, more calls mean more revenue.

Cadillac and Caddy are trademarks of General Motors Corporation. There is no relationship between 800response or any of its affiliates and the aforementioned company.