Motor Sports Dealer Revs Up Floor Traffic, Call Volume And Sales Using Vanity 800 Number

1-800-NEW-BIKE, 1-800-NEXT-RIDE

Background: Multi-location dealer focuses on selling power sports vehicles; motorcycles, watercraft, all-terrain, and utility vehicles. A business development specialist recently joined the executive team.

Client Profile: Power sports dealer was founded in 1979. The company has launched seven successful motor sports dealerships selling Harley-Davidson^®, Buell^®, Sea-Doo^®, Kawasaki^®, Polaris^®, and more. The dealer group’s 54,000 square foot, state of the art retail facility offers their customers a “learn to ride” center, and operates a racing team.

Challenge: Align seven dealer locations with a television campaign; increase call traffic to capture more leads, and close more sales.

Strategy: Route all calls through the business development office; direct each call to the appropriate dealership and salesperson, and monitor the outcome of every lead.

Results: “1-800-NEW-BIKE is proving to be an asset for our business. Once we started using the vanity 800 number in our television commercials we saw an influx of calls, floor traffic in the stores, and sales,” says Scot Cafferty, Director of Business Development.

All calls into 1-800-NEW-BIKE and 1-800-NEXT-RIDE are routed through Cafferty who pre-qualifies each incoming lead and directs them to the appropriate dealership. “Our vanity 800 number and call handling protocol contributes to the business’ success,” Cafferty explains. The call management system keeps incoming leads flowing through the locations in an efficient manner and delivers warmed leads to the salespeople.

Cafferty explains, “1-800-NEW-BIKE is the piece of our application that allows me to track each incoming call back to a salesperson. I can then check on the progress of a lead, and work with our sales managers to maintain consistent training of our salespeople and ensure that we are delivering top-notch service to our customers.”

Denis Miller, the advertising agency representative for the dealer says “We are delighted with the tracking feature of the vanity 800 number. Not only has call volume increased, but we can also monitor the time slots and programs of our TV buys and adjust our ad schedule based on media performance.”

Miller and Cafferty check the tracking reports several times a day to maintain a steady grip on incoming call activity, and an expert eye on the performance of their television advertising. Cafferty says, “The vanity 800 number allows me to know exactly what is going on with our advertising, and how our sales force is performing.” Increased leads, access to call data and their focus on tracking leads keeps this power sports dealer group ahead of the pack.

Harley-Davidson and Buell are registered trademarks of Harley-Davidson, Inc.
Sea-Doo is a registered trademark of Bombardier Recreational Products, Inc.
Polaris is a registered trademark of Polaris Industries, Inc.
Kawasaki is a registered trademark of Kawasaki Motors Corp., U.S.A.
There is no relationship between 800response or any of its affiliates and the aforementioned company.