National Education Company Improves Quality & Ad Tracking with Turnkey Vanity 800 Number Service

1-800-NEW-SKILLS

Background: An education company with 32 professional learning centers across the US is recognized nationwide as an innovator in the education industry.

Client: Director of Marketing - TX

Challenge: Improve quality of service, and track effectiveness of corporate advertising efforts while further branding the company.

Solution: Activate series of vanity numbers, including 1-800-NEW-SKILLS, complete with Call Tracking and Call Recording for each of the company’s 32 locations.

Results: The education company's vanity numbers are featured in print, radio and internet advertising, as well as in collateral materials. The Call Recording feature gives them the ability to capture and review conversations on each incoming call, and make necessary changes to their training process.

“The Call Recording feature is a great training tool for our location managers. They rely on listening to the conversations that our Admissions Specialists have with potential students, and then use those recordings to help improve the quality of the response provided,” says the company's Director of Marketing.

Additionally, because of the Custom 800 number tracking reports, they are able to focus their advertising dollars on media outlets that have proven response rates.

“In the past, we relied on our Admission Specialists to obtain key information from callers. That is not always the most effective way to capture data. The Call Tracking service from 800response allows us to determine which venues are effective in reaching our target and generating calls to our 32 different locations.”

Finally, the vanity numbers provide a branding tool for the company to use in its advertising. The Director of Marketing says, “We use the vanity numbers in all of our advertising. Featuring the vanity numbers allows us to further brand the schools in conjunction with our ongoing advertising efforts.”