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Toll-free Numbers in Television Advertising
Abstract
Effective use of toll-free numbers has produced numerous business success
stories. As companies expand their use from customer retention and
direct mail to print and broadcast advertising, toll-free numbers are
finding their way into more and more advertisements. The results of this
study, focusing on the use of toll-free numbers in the television medium,
show 24% of commercials using toll-free numbers as response mechanisms,
with 91% being toll-free 800 numbers (as opposed to toll-free 888) and
57% being vanity numbers (numbers that translate into words for easy recall).
For ease of viewing online, the study has been divided into separate
sections. For a complete bound copy, please contact us at 1-800-NEW-SALES.
Published September 8, 1998
Copyright © 1999, 800 Response. All rights reserved.
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