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Toll-free Numbers in Magazine Advertising
Industry Findings
87% of Automotive Advertisements Use Toll-free Numbers
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Eighty-seven percent of automotive magazine advertisements use
a toll-free number as a response mechanism.
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Automotive Industry Prefers 800 to 888 and 877
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The 800 prefix is the preferred prefix in automotive magazine advertisements
(91%).
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87% of Automotive Advertisements Use Internet Addresses
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Eighty-seven percent of automotive advertisements contain an Internet
address.
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76% of Banking Advertisements Use Toll-free Numbers
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Seventy-six percent of banking magazine advertisements use a toll-free
number as a response mechanism.
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Banking Industry Prefers 800 to 888 and 877
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The 800 prefix is the preferred prefix in banking magazine advertisements
(84%).
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77% of Banking Advertisements Use Internet Addresses
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Seventy-seven percent of banking advertisements contain an Internet
address.
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100% of Home Improvement Advertisements Use Toll-free Numbers
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One hundred percent (of the sample in this study) of home improvement
magazine advertisements use a toll-free number as a response mechanism.
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Home Improvement Industry Prefers 800 to 888 and 877
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The 800 prefix is the preferred prefix in home improvement magazine
advertisements (75%).
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88% of Home Improvement Advertisements Use Internet Addresses
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Eighty-eight percent of home improvement advertisements contain
an Internet address.
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84% of Travel Advertisements Use Toll-free Numbers
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Eighty-four percent of travel magazine advertisements use a toll-free
number as a response mechanism.
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Travel Industry Prefers 800 to 888 and 877
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The 800 prefix is the preferred prefix in travel magazine advertisements
(80%).
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64% of Travel Advertisements Use Internet Addresses
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Sixty-four percent of travel advertisements contain an Internet
address.
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Published March 16, 1999
Copyright © 1999, 800 Response. All rights reserved.
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