Toll-free Numbers on the Internet: FORTUNE 500^SM Companies

Appendices

Contact and Reprint Information

The study Toll-free Numbers on the Internet: FORTUNE 500^SM Companies was conducted by 800 Response under the direction of Sandra Murray, President. The technical elements of the study were developed and organized by Jill Cramer, Public Relations Coordinator and administered by Laura Noonan, Marketing Director.

All inquiries regarding this report may be directed to:

Laura Noonan
Director of Marketing
800 Response
200 Church Street, P.O. Box 1049
Burlington, VT 05402-1049
(802) 383-0804
(802) 860-0395 (fax)
E-mail Laura Noonan

Any person is hereby authorized to view, copy, print, and distribute this document subject to the following conditions:

• This document may be used for informational purposes only.
• Any copy of this document must include the copyright notice.
• Any copy of a portion of this document must credit the source.
• A copy of any materials citing this document must be forwarded to 800 Response.

Reprints of the study are available free of charge to members of the press, professional organizations, and clients of 800 Response. Please inquire about additional statistics from the results of this study.

Details of Methodology

Data for this study was collected through web and telephone research. The data represents toll-free numbers found in any area related to a specific company. Numbers attributed to divisions, subsidiaries, or products of holding companies or conglomerates on the FORTUNE 500^SM list were counted, as well as numbers to any internal department, including, but not limited to, Investor Relations, Retiree Information, Customer Service, Web Support, and Sales. The analyzed data allows for a margin of error of approximately one and a half percent.

Other Studies by 800 Response

• Toll-free Numbers in Television Advertising (September 1998)
• Toll-free Numbers in Magazine Advertising (March 1999)
• Direct Response in Radio Advertising (July 2000)
• Direct Response in Television Advertising: Super Bowl XXXV (January 2001)

Endnotes

1. (1998), Economic Impact: U.S. Direct Marketing Today, Direct Marketing Association/The WEFA Group.
2. (2000, August 2), "The Answer to Toll-free Boom is Birth of 4th and 5th Number," The Star Ledger.
3. Economic Impact.
4. (1999), "Toll-free Phone Facts," (Source: Internet 800 Directory/Individuals, Inc.).
5. (2000, November 17), "Evaluation of Consumer Attitudes Towards Toll-Free Numbers Appearing in Yellow Pages Ads," Study prepared for Yellow Pages Publishers Association by ARC Research.
6. Morrow, Kathleen, and Tankersley, Clint (1994), "And Exploratory Study of Consumer Usage and Satisfaction with 800 and 900 Numbers," Journal of Direct Marketing, 8 (4) pp. 53-57.
7. (1998, July 28), "Prioritizing Toll Free Calls for Favored Customers," The Washington Post.
8. The Washington Post.
9. (2001, January 3), "800 Dentist Guru Launches New Biz," ICBTollFree.com.

Published July 31, 2001
Copyright © 2001, 800 Response. All rights reserved.

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