Toll-free Numbers in Television Commercials: Super Bowl XXXV
Industry Findings
67% of Employment Commercials Use Toll-free Numbers
Sixty-seven percent of employment commercials use a toll-free number
as a response mechanism.
Employment Industry Prefers 800 to 888, 877, and 866
The 800 prefix is the preferred prefix in employment commercials (100%).
50% of Telecommunications Commercials Use Toll-free Numbers
Fifty percent of telecommunications commercials use a toll-free number
as a response mechanism.
Telecommunications Industry Prefers 800 to 888, 877 and 866
The 800 prefix is the preferred prefix in telecommunications commercials
(100%).
43% of Automotive Commercials Use Toll-free Numbers
Forty-three percent of automotive commercials use a toll-free number
as a response mechanism.
Automotive Industry Prefers 800 to 888, 877 and 866
The 800 prefix is the preferred prefix in automotive commercials (100%).
40% of Nonprofit Commercials Use Toll-free Numbers
Forty percent of nonprofit commercials use a toll-free number as a response
mechanism.
Nonprofit Industry Prefers 877 to 800, 888 and 866
The 877 prefix is the preferred prefix in nonprofit commercials (100%).
Published February 28, 2001
Copyright © 2001, 800 Response. All rights Reserved.
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