Toll-free Numbers in Television Commercials: Super Bowl XXXV

Findings

Vanity Numbers are Still the Favorite

Of the toll-free numbers used, vanity numbers are the favorite for all prefixes (100%).

800 is Preferred to 888, 877 or 866

The 800 prefix is still the favorite (85%) by far. Fifteen percent of toll-free numbers in commercials use the 866 prefix and none use the 888 or 877 prefixes.

20% of Super Bowl Commercials Use Toll-free Numbers

Twenty percent of television commercials aired during the Super Bowl use a toll-free number as a response mechanism.

Employment, Telecommunications, Automotive and Nonprofit Industries are the Most Frequent Users of Toll-free Numbers

By industry, there are some leaders in using toll-free numbers as response mechanisms. 67% of employment commercials use them, as do 50% of telecommunications, 47% of automotive, and 40% of nonprofit commercials.

Published February 28, 2001
Copyright © 2001, 800 Response. All rights Reserved.

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