Toll-free Numbers in Television Commercials: Super Bowl XXXV

Appendices

Contact and Reprint Information

The study Toll-free Numbers in Television Commercials: Super Bowl XXXV was conducted by 800 Response under the direction of Sandra Murray, President. The technical elements of the study were developed and organized by Jill Cramer, Public Relations Coordinator, and administered by Laura Noonan, Marketing Director.

All inquiries regarding this report may be directed to:

Laura Noonan
Director of Marketing
800 Response
200 Church Street, P.O. Box 1049
Burlington, VT 05402-1049
(802) 383-0804
(802) 860-0395 (fax)
E-mail Laura Noonan

Any person is hereby authorized to view, copy, print, and distribute this document subject to the following conditions:

• This document may be used for informational purposes only.
• Any copy of this document must include the copyright notice.
• Any copy of a portion of this document must credit the source.
• A copy of any materials citing this document must be forwarded to 800 Response.

Reprints of the study are available free of charge to members of the press, professional organizations, and clients of 800 Response. Please inquire about additional statistics from the results of this study.

The study is also available for online viewing at www.800response.com.

Details of Methodology

Definitions

"Prominent" display for both toll-free numbers and Internet addresses was defined as "easily seen at first glance."

Local advertisements and station advertisements (those for CBS Television) were not included.

Date & Time of Study

January 28, 2001, 6:25 PM - 10:00 PM EST, CBS Television Network

Other Studies by 800 Response

• Toll-free Numbers in Television Advertising (September 1998)
• Toll-free Numbers in Magazine Advertising (March 1999)
• Direct Response in Radio Advertising (July 2000)

Endnotes

1. (1998), Economic Impact: U.S. Direct Marketing Today, Direct Marketing Association/The WEFA Group.
2. Economic Impact.
3. (2000, August 2), "The Answer to Toll-free Boom is Birth of 4th and 5th Number," The Star Ledger.
4. Economic Impact.
5. (1999), "Toll-free Phone Facts," (Source: Internet 800 Directory/Individuals, Inc.).
6. Morrow, Kathleen, and Tankersley, Clint (1994), "An Exploratory Study of Consumer Usage and Satisfaction with 800 and 900 numbers," Journal of Direct Marketing, 8 (4) pp. 53-57.
7. Star Ledger
8. (1998, July 28), "Prioritizing Toll Free Calls for Favored Customers," The Washington Post.

Published February 28, 2001
Copyright © 2001, 800 Response. All rights reserved.

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