|
|
 |
|
 |
Direct Response in Radio Advertising
Industry Findings
72% of Telecommunications Advertisements Use Toll-free Numbers
|
|
Seventy-two percent of telecommunications radio advertisements
use a toll-free number as a response mechanism.
|
Telecommunications Industry Prefers 800 to 888 and 877
|
The 800 prefix is preferred in telecommunications radio advertisements
(78%).
|
|
|
Vanity Numbers Used in 96% of Telecommunications Advertisements
|
|
Of the toll-free numbers used by the telecommunications industry,
96% are vanity numbers.
|
14% of Telecommunications Advertisements Use Internet Addresses
|
Fourteen percent of telecommunications advertisements contain an
Internet address.
|
|
|
21% of Automotive Advertisements Use Toll-free Numbers
|
|
Twenty-one percent of automotive radio advertisements use a toll-free
number as a response mechanism.
|
Automotive Industry Prefers 800 to 888 and 877
|
The 800 prefix is preferred in automotive radio advertisements
(60%).
|
|
|
Vanity Numbers Used in 86% of Automotive Advertisements
|
|
Of the toll-free numbers used by the automotive industry, 86% are
vanity numbers.
|
13% of Automotive Advertisements Use Internet Addresses
|
Thirteen percent of automotive advertisements contain an Internet
address.
|
|
|
69% of Internet Service Provider Advertisements Use Toll-free Numbers
|
|
Sixty-nine percent of ISP radio advertisements use a toll-free
number as a response mechanism.
|
Internet Service Provider Industry Uses 888 More Than 800 and 877
|
The 888 prefix is used most often in ISP radio advertisements (51%).
|
|
|
Vanity Numbers Used in 98% of Internet Service Provider Advertisements
|
|
Of the toll-free numbers used by the ISP industry, 98% are vanity
numbers.
|
81% of Internet Service Provider Advertisements Use Internet Addresses
|
Eighty-one percent of ISP advertisements contain an Internet address.
|
|
|
63% of Banking/Credit Advertisements Use Toll-free Numbers
|
|
Sixty-three percent of banking/credit radio advertisements use
a toll-free number as a response mechanism.
|
Banking/Credit Industry Prefers 800 to 888 and 877
|
The 800 prefix is preferred in banking/credit radio advertisements
(65%).
|
|
|
Vanity Numbers Used in 54% of Banking/Credit Advertisements
|
|
Of the toll-free numbers used by the banking/credit industry, 54%
are vanity numbers.
|
46% of Banking/Credit Advertisements Use Internet Addresses
|
Forty-six percent of banking/credit advertisements contain an Internet
address.
|
|
|
58% of Travel Advertisements Use Toll-free Numbers
|
|
Fifty-eight percent of travel radio advertisements use a toll-free
number as a response mechanism.
|
Travel Industry Prefers 800 to 888 and 877
|
The 800 prefix is preferred in travel radio advertisements (87%).
|
|
|
Vanity Numbers Used in 65% of Travel Advertisements
|
|
Of the toll-free numbers used by the travel industry, 65% are vanity
numbers.
|
45% of Travel Advertisements Use Internet Addresses
|
Forty-five percent of travel advertisements contain an Internet
address.
|
|
|
Published July 11, 2000
Copyright © 2000, 800 Response. All rights reserved.
Top of Page
|
|
|
|
